The world was well into year 1995. Fast Food and Nouvelle Cuisine had taken Coffee Shops and Trattorie by storm. In the name of modern life commandments, the great pleasure of dining was caught between plain efficiency and formal aesthetic.

Meanwhile a few friends were busy cooking up good old fried rice the traditional way.

It wasn't long before the similarities between what was happening to cooking and the film industry start dawning on them.

Believing that both good film production and good cooking rely on similar values, our friends start looking for the right recipe to create a film company that would be firmly anchored in the traditional values and yet capable of coping swiftly with the new challenges of the fast food era.

Which is when someone cried: 'Guys, we've run out of carrots'.

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